Advertising Week Walk Of Fame Announced For 2009 - You Can Vote

See which icons and slogans you know - vote for the best ones for 2009

Advertising Week, the newspaper for institutional advertising, announced its 2009 Advertising Week Walk of Fame Candidates.

Previous winners in the Icons Category include:

Geico Gecko, Juan Valdez, Colonel Sanders, Kool-Aid Man

Aflac Duck, M&M's Mr. Peanut, the Pillsbury Doughboy, and Tony the Tiger

Previous winners in the Slogan Category include:

"Imagination at work." GE

"When you care enough to send the very best." Hallmark

"Don't mess with Texas" State of Texas Dept of Transportation

"When it absolutely, positively has to be there overnight." FedEx

"A Mind Is A Terrible Thing To Waste" - United Negro College Fund

"Can You Hear Me Now" - Verizon

"Melts in your mouth, not in your hands." M&M's

"Sometimes you feel like a nut; sometimes you don't." Almond Joy, Mounds

"Where's the beef?" Wendy's

2009 Candidates Announced - Icons

Budweiser Clydesdales - Anheuser-Busch Cos

Crash Test Dummies - National Highway Traffic Safety Administration

Keebler Elves - Kellogg Co.

Burger King - Burger King Corp.

Doublemint Twins - Wm. Wrigley Jr. Co.

Little Debbie - McKee Foods

AOL Running Man - AOL

California Raisins - California Raisin Advisory Board

Fruit of the Loom Guys - Fruit of the Loom

Big Boy - Big Boy Restaurants International

Captain Morgan - Diageo

Jolly Green Giant - General Mills

2009 Candidates Announced - Slogans

"All the news that's fit to print." The New York Times

"Because you're worth it." L'Oreal

"Friends don't let friends drive drunk." US Dept of Transportation, National Highway Traffic Safety Administration

"Give a hoot. Don't pollute." US Forest Service

"Got Milk?" California Milk Processor Board

What Can You Learn From These?

You don't have millions to spend on institutional advertising, so why do I even bring these up to you?

Because they're memorable. Those you recognized immediately have worked. Those you recognized and new what the PRODUCT or SERVICE was worked WELL. And those you knew the product, service, AND who sponsored it work VERY well.

Keep that in mind when building your own slogans or graphics to work with your materials.

Oh, and one more thing: repetition really DOES work! YOU get tired of your own materials MUCH faster than your prospects, clients, and customers do... so keep with it for a while: changing your look, statements, logos, slogans too quickly leave a prospect confused, and a "Confused Mind Always Says NO!"

By The Way... if you want to vote, go here: Advertising Week Walk of Fame Voting - Click Here!

See MY blog for more thoughts: Charlie Seymour Jr's Blog - Click HERE!

To learn more, stay in touch with my blog - I'll keep you informed so that YOU won't have to do the heavy lifting. See my blog: Charlie Seymour Jr's Blog - Click HERE!

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!
If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Advertising Week Walk Of Fame Announced For 2009 - You Can Vote





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Lessons for Life - Optimists Have Longer, Happier Lives

You Can Control Your Thoughts - And You NEED To Control Your Thoughts

Right before I go to bed, I write in my gratitude journal.

Some days I have TONS of things to write and some days I struggle to get all 5 that I write each night.

Some days have been like that: routine, hard work writing at the computer, lots of time exploring my own thoughts without sharing much time with others.

And some days I'm out among loving, caring people and I overflow with thoughts about how grateful I am for life.

But we each need to remember that it's the small things that add up to MAKE our lives.

My Kids Tease Me About My Calendar

I also keep special, recurring notes in my electronic calendar... times when Liz auditioned for a show, when Stacie started a new job (most recently at City Year - a GREAT national organization based in Boston - see City Year by Clicking Here!), when Pam had a happy time at work or with our family, and then lots of small moments for me and friends - anniversaries, when children were born, when I photographed weddings, bar mitzvahs, or opened one of the many theater productions I've directed over the years.

OK... so I have a few things like when we received a cat, the birthday of our dog, etc. (My kids say I have things like when our dog first pooped or our cat first hid under the sofa - not quite, but amusing to look at life like that).

It never ceases to amaze me how QUICKLY time has passed from one year to the next to five years to ten years. And without this calendar, I would forget those special moments and be able to relive the happiness they brought me.

We really CAN control our own moods, our thoughts, how we see the world, and it's vital to our health that we do that.

Liz Teaches Me A Lesson About Our Moods When We Wake Up

I've known for a long time that when I go to bed happy, I wake up happy.

I saw this first-hand when my younger daughter, Liz, needed some oral surgery... even the doctor told us this: however she is feeling when the anesthetic puts her to sleep, that's how she'll wake up.

Liz was REALLY nervous about having surgery under her tongue, and wouldn't you be too? She's a singer and if whatever her problem was caused too much damage in her mouth, taking it out MIGHT affect her vocal chords and her singing. (If you've heard her singing, you'll know that the surgery came out OK - Hear Liz Seymour Sing On Her New CD - Click Here!)

Liz's nervousness turned into tears as she was put under, and when she awoke with the ranula removed, she was VERY upset and in tears.

There is a life lesson here - how we go to sleep affects how we wake up. And how we wake up affects how our day goes.

"As goes the first hour of the day, so goes the day," a marketing guru friend of mine used to preach.

Wake up happy, refreshed, grateful for what you have and you jump out of bed and into your work.

Go to bed angry, upset, down on yourself, and you'll struggle to take any positive action during the next day.

The way YOU want to approach the world, get things done, find your dream and pursue it? Make sure you have positive thoughts, attitudes, lessons all around you. Those alone can't create the success you're looking for, but without them, you'll be mired in self-pity and stuck in the mud on the road to success.

To learn more, stay in touch with my blog - I'll keep you informed so that YOU won't have to do the heavy lifting. See my blog: Charlie Seymour Jr's Blog - Click HERE!

Best,


Charlie Seymour Jr
Follow Charlie Seymour Jr On Twitter!
If you struggle with writing and want to turn your words into gold - Go Here To Learn More!

Lessons for Life - Optimists Have Longer, Happier Lives





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